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[主观题]

Television—that most attractive modern technology, marked by rapid change and growth—is mo

ving into a new era which promises to reshape our lives and our world. It is an electronic revolution of sorts, made possible by the marriage of television and computer technologies.

The word "television" can literally be interpreted as sight from a distance. Very simply put, it works in this way: through a complete system of electronics, television provides the capability of converting an image into electronic impulses, which can be sent through a wire or cable. These impulses, when fed into a receiver (television set), can then be electronically reconstructed into that same image.

Television is more than just an electronics system, however. It is a means of expression, as well as a vehicle for communication, and as such becomes a powerful tool for reaching other human beings.

The field of television can be divided into two types. First, there is broadcast television, which reaches the masses through broad-based airwave transmission of television signals. Second, there is non-broadcast television, which provides for the needs of individuals or specific interest groups through controlled transmission techniques.

Traditionally, television has been a medium of the masses. It has been with us for about thirty- seven years in a form. similar to what exists today. During those years, it has been controlled mostly by the broadcast networks, ABC, NBC and CBS, who have been the major suppliers of news, information, and entertainment. These giants of broadcasting have actually not only shaped television as a source of entertainment, but placed our role in this active medium as the passive viewer.

What is the topic of the passage？

A．The role of television in today's society.

B．The marriage of broadcasting giants.

C．Recent changes in modern technology.

D．The content of broadcast television programs.

答案

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发布时间：2022-04-14

更多“Television—that most attractive modern technology, marked by rapid change and growth—is mo”相关的问题

第1题

Radio, television and press______of conveying news and information.A．are the most three co

Radio, television and press______of conveying news and information.

A．are the most three common means

B．are the most common three means

C．are the three most common means

D．are three the most common means

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第2题

Most American newspapers try to entertain their readers because______.A．they have to keep

Most American newspapers try to entertain their readers because______.

A．they have to keep up a good relation with them

B．they have to compete with television

C．they have to write about crime, sex and rumor

D．they have to give factual news in an interesting way

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第3题

Most radio and television stations in the United States are commercial stations, that is t

o say, they earn their money from【61】or commercials. Private companies purchase radio and television【62】from the commercial stations in order to advertise their products. Cable television stations are also【63】stations, though they do not usually have advertisements.【64】watch cable stations, people must pay the cable TV company a certain amount of money each month.

Public radio and television stations, on the【65】hand, do not have advertisements and people do not have to【66】to watch them. These stations gain their money from the【67】, from private companies, and from some of the【68】who watch or listen their programs. The【69】government and some large corporations give【70】,large gifts on money, to the public stations.

(66)

A．products

B．programs

C．produce

D．governments

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第4题

Television has changed the lifestyle. of people in every industrialized country in the wor

ld. In the United States, where sociologists have studied the effects, some interesting observations have been made.

Television, although not essential, has become an important part of most people’s lives. It alters people's ways of seeing the world; in many ways, it supports and sustains (维持) modern life. Television has become a baby-sitter, an introducer of conversations, the major transmitter of culture, a keeper of tradition. Yet when what can be seen on TV in one day is critically analyzed, it becomes evident that television is not a teacher but a sustainer; the poor quality of programming does not elevate (提高)people into greater understanding, but rather maintains and encourages the life as it exists.

The primary reason for the lack of quality in American television is related to both the history of TV programming development and the economics of TV. Television in America began with the radio. Radio companies and their sponsors first experimented with television. Therefore, the close relationship which the advertisers had with radio programs became the system for American TV. Sponsors not only paid money for time within programs, but many actually produced the programs. Thus, in American society, television is primarily concerned with reflecting and attracting society rather than experimenting with new ideas. Advertisers want to attract the largest viewing audience possible. To do so requires that the programs be entertaining rather than educational, attractive rather than challenging.

Television in America today remains, to a large extent, with the same organization and standards as it had thirty years ago. The hope for further development and true achievement toward improving society will require a change in the entire system.

According to the author American television is poor in quality because ______.

A．advertisers are interested in experimenting with new ideas

B．it is still at an early stage of development, compared with the radio

C．the programs have to be developed in the interests of the sponsors for economic reasons

D．it is controlled by radio companies

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第5题

For more than six million American children, coming home after school means coming home to

an empty house. They spend part of each day alone. They are called "latchkey children". They're children who look after themselves while their parents work. And their bad conditions have become a social problem.

Lyne Brown was once the headmaster of an elementary school. She said, "A lot of kids had chains around their necks with keys attached.! was constantly telling them to put them inside shirts. There were so many keys, it never came to my mind what they meant. ",slowly, she learned they were house keys.

Lyne learned of the impact working couples and single parents were having on their children. She found that Fear is the biggest problem faced by children at home alone. Many had nightmares and were worried about their own safety.

The most common way latchkey children deal with their fears is by hiding. It might be in a shower stall, under a bed, in a closet. The second is TV. They'll often play it at high volume. It's hard to get statistics (情况，材料) on latchkey children. Most parents are slow to admit they leave their children alone.

The main idea about "latchkey children" is that they______.

A．are growing in numbers

B．are also found in middle-class neighborhoods

C．watch too much television during the day

D．suffer problems from being left alone

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第6题

Christopher is not married yet: he is still a【36】. He is interested【37】football, which is

an exciting【38】and enjoys【39】to watch a football【40】. So most winter Saturday afternoons he puts on his old raincoat, which is badly out of【41】and【42】the house at five past twelve so【43】to arrive early. He goes【44】bus and gets【45】the bus at the football ground. Even【46】it may be raining, he finds thousands of【47】already waiting in a long【48】outside the gates. Sometimes, if it is raining【49】hard for him to enjoy himself, he watches another match on television【50】of going out. He likes to spend Saturday evening【51】about football matches【52】the back page of the newspaper. Some people like to spend the evening【53】in noisy pubs but Christopher prefers his comfortable and【54】sitting-room. He feels as【55】he is a completely happy man until work starts again on Monday morning.

(56)

A．bachelor

B．young man

C．single

D．spinster

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第7题

Most of us grow up taking certain things for granted. We tend to assume that experts and r

eligious leaders tell us" the truth". We tend to believe that things advertised on television or in newspapers can't be bad for us.

However, encouragement of critical thinking in students is one of the goals of most colleges and universities. Few professors require students to share the professors' own beliefs. In general, professors are more concerned that students learn to question and critically examine the arguments of others, including some of their own beliefs or values. This does not mean that professors insist that you change your beliefs, either. It does mean , however, that professors will usually ask you to support the views you express in class or in your writing.

If your premises (前提) are shaky, or if your arguments are not logical, professors personally point out the false reasoning in your arguments. Most professors want you to learn to recognize the premises of your arguments, to examine whether you really accept these premises, and to understand whether or not you draw logical conclusions. Put it this way. Professors don't tell you what to think; they try to teach you how to think.

On the other hand, if you intend to disagree with your professors in class, you should be prepared to offer a strong argument in support of your ideas. Arguing just for the sake of arguing usually does not promote a critical examination of ideas. Many professors interpret it as rudeness.

In the first paragraph, the writer tries to tell us that people______.

A．easily accept certain things without a second thought

B．grow up through learning certain things in life

C．are forming their views during their growth

D．have strong beliefs in authorities while getting old

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第8题

Much social talk,【36】from casual conversation to formal【37】speech has an aim other than to

convey information or to achieve agreement on disputed issues. Individuals talk and listen to one【38】, in part simply to enhance sociability--to【39】their enjoyment in being together. Sometimes this is called speech to entertain, but this traditional label has【40】been very satisfactory. Social talk serves a more important function【41】merely to pass time【42】.

A great deal of the【43】and the listening that occurs【44】casual circumstances may seem to be【45】, in the sense that the discourse is relaxed, relatively formless, and expressive of strong and intimate feelings.【46】, such speaking and listening are highly valued. Normal individuals dread being deprived【47】companionship. If required to be【48】for a time, they may mm on the【49】or television, not to learn something,【50】not even to be entertained,【51】to feel the sociability of hearing human speech. The【52】purpose of much speech (including most【53】and many public speeches) is to knit together【54】closely and more pleasantly the ties of【55】.

(56)

A．dividing

B．ranging

C．gathering

D．arranging

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第9题

根据以下内容回答题：One of the most authoritative voices speaking to us today is，of course，

根据以下内容回答题：

One of the most authoritative voices speaking to us today is，of course，the voice of the advertisers. It shouts at us from the television screen and the radio loudspeakers，waves to us from eVery page of the newspaper，signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night． Advertising has been among England’s biggest growth industries since the war．PerhaDs the reason is that advertising saves the manufacturers from having to think about the customer．At the stage of designing and developing a product，there is quite enough to think about without worrying over whether anybody will want to buy it．The designer is busy enough without adding customer-appeal to all his other problems of man．hours and machine telerances and stress fac-tors．so they just go ahead and make the thing and leave it to the advertiser to find eleven wavs of making it appeal to purchasers after they have finished it，by pretending that it offers status，or attracts、love，or signifies manliness． Other manufacturers find advertising saves them from changing their prodUCt．And manu．facturers hate change．The ideal product is one which goes on unchanged for ever．If，therefore，for one reason or another，some alteration seems calied for—how much better to change the image，the packet or the pitch made by the product，rather than go to all the inconvenience of changing the product itself．

Which of the following can best describe the author‘s attitude toward modem advertising？

A.Interested．

B.Shocked．

C.Disapproving．

D.Approving.

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第10题

We develop our impressions of other countries and their people through books, movies, tele

vision, magazines, fellow students, and friends. But is there really any substitute for first-hand experience？

Come, spend a summer studying in the USA, and get to know people and a land which are incredibly rich in their variety. You may end up on an urban campus or a rural one, at a small school or a large one, in a cool climate or a warm one, in San Francisco or St. Louis. But whatever your experience, it will be first-hand, personal, alive, and unforgettable!

If you spend a summer studying in the USA, you'll have advantages which the tourist never will. Not only will you learn the subject matter of your choice, but you’ll gain an understanding of the American educational system as well. You'll experience the culture of the people and the dynamics of your physical environment. But above all, as a student you'll have a chance to meet Americans. Get to know them, communicate, exchange ideas and opinions, and hopefully form. friendships which will endure beyond the length of your stay in the USA.

The following articles will help you in deciding which summer program to choose, what to bring, and how to adjust to the life in the USA. But the first and most important decision is one which you can make right now. Why not say, "This summer, I'll be studying in the USA!"

According to the passage, our impressions of other countries and their people are usually developed ______.

A．through first-hand experience

B．in the very countries

C．through friendships with people

D．through various sources of experience

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第11题

One of the most authoritative voices speaking to us today is, of course, the voice of the

advertisers. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night.

Advertising has been among England's biggest growth industries since the war. Perhaps the reason is that advertising saves the manufacturers from having to think about the customer.

At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerance and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchasers after they have finished it, by pretending that it confers(赋予) status, or attracts love, or signifies manliness.

Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.

Which of the following can best describe the author's attitude toward modern advertising？

A．Indifferent.

B．Shocked.

C．Disappearing.

D．Approving.

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